I don’t know what copyright there is… but I don’t own these photos… so let’s start off with that. But has anyone noticed that American Apparel has incredibly slutty advertisements? Every time I check Texts from Last Night (http://textsfromlastnight.com/) I am confronted by graphic images of topless women trying to sell me watches, totes, and basically anything else that doesn’t necessarily require nudity advertise. First off, where do you find these women? And how do you say to them: “you’re going to be in an advertisement for totes. You need to be naked.”?
This just doesn’t seem necessary to me. you're advertising a bag. Not a shirt. Not a smock. Why make it look like one? Is it sex appeal? I don’t find this sexy. Kinda sad. I just wanna buy this poor girl a shirt so she doesn’t have to wear this tote around anymore. And this next ad:
Why would I want to buy these watches? I would only disrobe her further, and who wants that? Does the cleavage come with it? Just wondering, not for me, I mean.
Look, all I’m trying to say is that your ads make me feel uncomfortable, and get a little red in the face. Let’s put this into a different context, if this were facebook, and one of my friends had this on her profile picture, I would think she was desperate for attention and maybe a little high. I would take it upon myself to inform her, when she sobered up, that she has an embarrassing picture up. But since I don’t know these girls, does it suddenly make it ok? Cause I don’t think so. I just find it a smidgen ironic that a place that sells clothing advertises people wearing nothing… I would start re-thinking my marketing campaign, but that’s just me.
Now, let’s all just get back to the basics (which apparently means lunging around in our neutral colors, as it were).